Jay-Z Officially Enters the Weed Business

Jay-Z will be the brand manager for the Caliva marijuana company.

Jay-Z will be the chief brand strategist for the Caliva marijuana company and will focus on criminal justice reform.

By Free Radical

Hip hop mogul Sean “Jay-Z” Carter announced Tuesday that he would partner with San Jose, California based marijuana company Caliva. Jay-Z has been deeply involved in a number of alcohol companies such as Armadale vodka, Dusse cognac, and Ace of Spades champagne. However this is first foray into the legal marijuana industry.

The Brooklyn based emcee will serve as Caliva’s chief brand strategist. In a statement, Jay-Z noted that “With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor. We want to create something amazing, have fun in the process, do good, and bring people along the way.”

The rapper was particularly attracted by Caliva’s social justice ethos. According to sfgate.com, Caliva has roughly 600 employees, many of whom are marijuana delivery drivers. Their pay ranges from $14-16 an hour. Unlike drivers for ride sharing companies such as Uber and Lyft, Caliva employees have full time shifts and are offered health insurance and vacation days. They are also paid for their car mileage and cell phone usage.

Caliva has worked with ice cream manufacturer Ben and Jerry’s to support the expungement of non-violent marijuana related criminal offenses.

According to Caliva’s CEO, Dennis O’Malley, Jay-Z will concentrate on criminal justice reform within the company. “Mr. Carter will focus on and work to increase the economic participation of citizens returning from incarceration — many of who are not seeing the monetary benefits of legalization — through advocacy, job training and overall employee and workforce development.”

Jay-Z brings a hefty record of criminal justice reform experience and passion to this new position. In 2017, Carter executive produced a documentary on Kalief Browder who spent multiple years in New York prisons without being convicted of a crime. Browder eventually took his own life. Jay-Z has also partnered with fellow rapper Meek Mill to create Reform Alliance which also supports victims of criminal justice abuse.

Carter’s TEAM ROC has offered legal assistance to rapper 21 Savage who faced deportation from federal authorities. The imprint also came to the defense of a Phoenix couple that was severely accosted by police, a Memphis man who was arrested for wearing a hoodie in a mall, and an 11 year old Florida boy who conducted an anthem protest.

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